Recommended Reading - Content

If Pixar has taught us anything, it's that the story matters. Here's some great articles to help you as you consider what to put in your emails.

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LITMUS.COM -- Why You Need Email Brand Guidelines and What to Put in Them

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CAMPAIGNMONITOR.COM -- How to Update Your Email Newsletter Design to Increase Clicks

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BLOG.KISSMETRICS.COM -- 5 Signs It's Time for An Email Marketing Makeover

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BLOG.HUBSPOT.COM -- How to Write Email Newsletters That People Actually Want to Read

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LITMUS.COM -- Gmail Announces Native Support for Dynamic and Interactive Email Powered By Amp

Recommended Reading - Oops / Tales Of Caution

Mistakes can be good - if they serve as learning experiences and make us all smarter.

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BLOG.BENCHMARKEMAIL.COM -- 10 of the Worst Email Writing Mistakes You Need to Avoid in Your Campaign

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BLOG.BENCHMARKEMAIL.COM -- Top 4 Reasons Email Marketing Fails

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ECONSULTANCY.COM -- Don't Patronise Me with 'Personalised' Cart Abandonment Emails

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BLOG.RETURNPATH.COM -- Gmail, Yahoo Make Unsubscribing Smarter

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MEDIAPOST.COM -- Unsubscribe Practices: They're Good Until They're Not