Recommended Reading

Our recommendations this week:

-1-

SHERPABLOG.MARKETINGSHERPA.COM -- Email Clickthrough Rate: 9-Point Checklist to Get More Clicks

-2-

BLOG.BENCHMARKEMAIL.COM -- 6 Psychological Triggers to Turn Email Marketing Prospects Into Loyal Customers

-3-

CAMPAIGNMONITOR.COM -- 10 Metrics Every Email Marketer Needs to Know

-4-

BLOG.BENCHMARKEMAIL.COM -- The Importance of Having a Strong Brand in Email Marketing Campaigns

-5-

BLOGS.ORACLE.COM -- 3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Recommended Reading - Automation

Our recommendations this week:

-1-

BLOG.DOTMAILER.COM -- These Five Email Programs Will Make You Stand Out in the Inbox

-2-

BLOG.AWEBER.COM -- The Best Tool to Plan Your Email Marketing Automation

-3-

BLOG.BENCHMARKEMAIL.COM -- Top 5 Email Marketing Automation Triggers You Should Know

-4-

SENDINBLUE.COM -- 6 Ways Automation Can Improve Your Customer Retention Marketing

-5-

BLOG.DOTMAILER.COM -- 10 Winning Automations for B2B Ecommerce

Recommended Reading - Other

Our recommendations this week:

-1-

LITMUS.COM -- A Snapshot of the Email Professional [Infographic]

-2-

EMAILONACID.COM -- Siri and Email: How Digital Assistants Can Play A Role in Email Marketing

-3-

HTMLEMAIL.IO -- 20 Inspirational Brands That Are Killing the Email GIF Game

-4-

BLOG.BENCHMARKEMAIL.COM -- How to Design Your Email Marketing Campaign

-5-

EMAILONACID.COM -- Developing Email Content for Subscribers with Adhd

Recommended Reading - Content

Our recommendations this week:

-1-

TRENDLINEINTERACTIVE.COM -- The Most Overhyped Trends in Email Marketing Today

-2-

SENDINBLUE.COM -- The 9 Best Welcome Email Examples to Engage New Users

-3-

LITMUS.COM -- 6 Manipulative Email Tactics That Disrespect Subscribers—And Hurt Marketers

-4-

INVISIONAPP.COM -- Learn 5 Tips You Need to Tell A More Strategic Narrative

-5-

TRENDLINEINTERACTIVE.COM -- Giving Voice to Your Emails

Recommended Reading - Audiences and Deliverabilitiy

Our recommendations this week:

-1-

SHERPABLOG.MARKETINGSHERPA.COM -- Optimizing Email Capture: 9-Point Checklist to Grow Your Email Marketing List By Minimizing the Perceived Cost of Opting In

-2-

CAMPAIGNMONITOR.COM -- Why Verifying Emails Is A Win-Win for Email Marketing

-3-

SENDINBLUE.COM -- 11 Best Practices to Improve Email Deliverability

-4-

LINKEDIN.COM -- How to Segment Email Contacts for Performance and Compliance

-5-

BLOG.LISTRAK.COM -- Is Your Data Accidentally Lying to You?

Ugh. @microsoft is awful.

Dealing with some deliverability issues with Microsoft.  They give you the run-around for awhile, and then reference this document:

enhance_deliver.pdf 

Only it's clearly not a maintained document and littered with problems.  Just the ones I've spotted so far. 

Page 6, step 1, Guidelines - bad URL:
https://sendersupport.olc.protection.outlook.com/pm/Guidelines.aspx

Page 6, step 2, Postmaster- bad URL:
https://www.microsoft.com/mscorp/safety/technologies/postmaster/default.mspx

Page 6, step 3, SenderID - bad URL:
https://www.microsoft.com/mscorp/safety/technologies/senderid/default.mspx

Page 6, step 4, Join the Program - bad URL (just goes to main page of MSN):
• http://support.msn.com/default.aspx?productkey=edfsJMRp&mkt=en-us

Page 6, step 5 - SNDS - bad URL (just goes to main page of MSN):
https://postmaster.live.com/snds/index.aspx

Page 11 - OpenRBL is now just some sketchy Chrome Extension.
http://openrbl.org

How on earth is anyone supposed to fix stuff if Microsoft isn't even able to properly help?  (Of course, their other option is to tell you to go pay for ReturnPath.)