Mistakes can be good - if they serve as learning experiences and make us all smarter.
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BLOG.BENCHMARKEMAIL.COM -- 10 of the Worst Email Writing Mistakes You Need to Avoid in Your Campaign
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BLOG.BENCHMARKEMAIL.COM -- Top 4 Reasons Email Marketing Fails
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ECONSULTANCY.COM -- Don't Patronise Me with 'Personalised' Cart Abandonment Emails
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BLOG.RETURNPATH.COM -- Gmail, Yahoo Make Unsubscribing Smarter
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MEDIAPOST.COM -- Unsubscribe Practices: They're Good Until They're Not
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