If Pixar has taught us anything, it's that the story matters. Here's some great articles to help you as you consider what to put in your emails.
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LITMUS.COM -- Why You Need Email Brand Guidelines and What to Put in Them
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CAMPAIGNMONITOR.COM -- How to Update Your Email Newsletter Design to Increase Clicks
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BLOG.KISSMETRICS.COM -- 5 Signs It's Time for An Email Marketing Makeover
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BLOG.HUBSPOT.COM -- How to Write Email Newsletters That People Actually Want to Read
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LITMUS.COM -- Gmail Announces Native Support for Dynamic and Interactive Email Powered By Amp
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