Our recommendations this week:
-1-
SHERPABLOG.MARKETINGSHERPA.COM -- Optimizing Email Capture: 9-Point Checklist to Grow Your Email Marketing List By Minimizing the Perceived Cost of Opting In
-2-
CAMPAIGNMONITOR.COM -- Why Verifying Emails Is A Win-Win for Email Marketing
-3-
SENDINBLUE.COM -- 11 Best Practices to Improve Email Deliverability
-4-
LINKEDIN.COM -- How to Segment Email Contacts for Performance and Compliance
-5-
BLOG.LISTRAK.COM -- Is Your Data Accidentally Lying to You?
Friday, June 1, 2018
Ugh. @microsoft is awful.
Dealing with some deliverability issues with Microsoft. They give you the run-around for awhile, and then reference this document:
enhance_deliver.pdf
Only it's clearly not a maintained document and littered with problems. Just the ones I've spotted so far.
Page 6, step 1, Guidelines - bad URL:
https://sendersupport.olc.protection.outlook.com/pm/Guidelines.aspx
Page 6, step 2, Postmaster- bad URL:
https://www.microsoft.com/mscorp/safety/technologies/postmaster/default.mspx
Page 6, step 3, SenderID - bad URL:
https://www.microsoft.com/mscorp/safety/technologies/senderid/default.mspx
Page 6, step 4, Join the Program - bad URL (just goes to main page of MSN):
• http://support.msn.com/default.aspx?productkey=edfsJMRp&mkt=en-us
Page 6, step 5 - SNDS - bad URL (just goes to main page of MSN):
https://postmaster.live.com/snds/index.aspx
Page 11 - OpenRBL is now just some sketchy Chrome Extension.
http://openrbl.org
How on earth is anyone supposed to fix stuff if Microsoft isn't even able to properly help? (Of course, their other option is to tell you to go pay for ReturnPath.)
enhance_deliver.pdf
Only it's clearly not a maintained document and littered with problems. Just the ones I've spotted so far.
Page 6, step 1, Guidelines - bad URL:
https://sendersupport.olc.protection.outlook.com/pm/Guidelines.aspx
Page 6, step 2, Postmaster- bad URL:
https://www.microsoft.com/mscorp/safety/technologies/postmaster/default.mspx
Page 6, step 3, SenderID - bad URL:
https://www.microsoft.com/mscorp/safety/technologies/senderid/default.mspx
Page 6, step 4, Join the Program - bad URL (just goes to main page of MSN):
• http://support.msn.com/default.aspx?productkey=edfsJMRp&mkt=en-us
Page 6, step 5 - SNDS - bad URL (just goes to main page of MSN):
https://postmaster.live.com/snds/index.aspx
Page 11 - OpenRBL is now just some sketchy Chrome Extension.
http://openrbl.org
How on earth is anyone supposed to fix stuff if Microsoft isn't even able to properly help? (Of course, their other option is to tell you to go pay for ReturnPath.)
Friday, May 25, 2018
Recommended Reading - Oops
Our recommendations this week:
-1-
TARGETMARKETINGMAG.COM -- What to Do When Your Email Program Gets A Black Eye
-2-
SENDINBLUE.COM -- 10 Email Marketing Mistakes to Avoid in 2018
-3-
CAMPAIGNMONITOR.COM -- 3 Sneaky Ways You Might Be Spamming Your Email List
-4-
CAMPAIGNMONITOR.COM -- Email Blacklists 101: What You Need to Know
-5-
LITMUS.COM -- Gmail's Promotions Tab Is Not the Spam Folder
-1-
TARGETMARKETINGMAG.COM -- What to Do When Your Email Program Gets A Black Eye
-2-
SENDINBLUE.COM -- 10 Email Marketing Mistakes to Avoid in 2018
-3-
CAMPAIGNMONITOR.COM -- 3 Sneaky Ways You Might Be Spamming Your Email List
-4-
CAMPAIGNMONITOR.COM -- Email Blacklists 101: What You Need to Know
-5-
LITMUS.COM -- Gmail's Promotions Tab Is Not the Spam Folder
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