Our recommendations this week:
-1-
NNGROUP.COM -- Why Personas Fail
-2-
EMAILONACID.COM -- 5 Ways to Boost Your Brand's Email Deliverability
-3-
LITMUS.COM -- How Brands Utilize Gmail's Promotions Tab Annotations
-4-
MEDIUM.COM -- 4 Tips On Writing Crystal-Clear Emails That Elicit Responses
-5-
CONTENT.MYEMMA.COM -- 8 Email Design Mistakes That Are Killing Your Conversion Rate
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