Recommended Reading - 05/31/2019

Our recommendations this week:

-1-

NNGROUP.COM -- Why Personas Fail

-2-

EMAILONACID.COM -- 5 Ways to Boost Your Brand's Email Deliverability

-3-

LITMUS.COM -- How Brands Utilize Gmail's Promotions Tab Annotations

-4-

MEDIUM.COM -- 4 Tips On Writing Crystal-Clear Emails That Elicit Responses

-5-

CONTENT.MYEMMA.COM -- 8 Email Design Mistakes That Are Killing Your Conversion Rate

Recommended Reading - 05/24/2019

Our recommendations this week:

-1-

LITMUS.COM -- Why Empathy Wins in Email Marketing

-2-

LEARN.G2CROWD.COM -- What Is An Email Newsletter? 4 Key Components & 3 Effective Templates

-3-

INVISIONAPP.COM -- 5 Essentials for Your User Persona Template (With Examples)

-4-
CONTENT.MYEMMA.COM -- How to Choose A Color Scheme That Increases Email Conversion Rate

-5-

KNOWBILITY.ORG -- Tips for Writing Accessible Emails: Subject Lines

Recommended Reading - 05/03/2019

Our recommendations this week:

-1-

MARKETINGLAND.COM -- Get Your Email Marketing Program Back On Track By Reviewing the Basics

-2-

WIRED.COM -- An Email Marketing Company Left 809 Million Records Exposed Online

-3-

ONLYINFLUENCERS.COM -- Why So Many Cmo's Underestimate Email Marketing

-4-

BLOG.RETURNPATH.COM -- Aarp Wins Email Hero Mvp Award for Best Themed Email

-5-

TARGETMARKETINGMAG.COM -- Using Post-Purchase Emails to Create Loyal Customers