Friday, August 10, 2018

Recommended Reading - 8/10

Our recommendations this week:

-1-

MARKETINGLAND.COM -- Want Real Email Results? Stop Focusing On the Open Rate

-2-

BLOG.RETURNPATH.COM -- Email Shopping Cart Abandonment: To Leave Or Not to Leave

-3-

CAMPAIGNMONITOR.COM -- 4 Ways to Leverage Email Marketing for Audience Engagement

-4-

BLOG.GETRESPONSE.COM -- Why Email Remains the Best Marketing Channel (A Data-Backed Answer)

-5-

THEDRUM.COM -- Email Still Public's Preferred Marketing Channel, Even After GDPR

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