Recommended Reading - Testing

Our recommendations this week:

-1-

BLOG.RETURNPATH.COM -- Subject Line Testing in 3 Easy Steps

-2-

LITMUS.COM -- 13 Email A/B Testing Mistakes That Limit Your Success

-3-

BLOG.MAILCHIMP.COM -- How Long Should You Run Your A/B Test?

-4-

EMAILEXPERIENCE.ORG -- How to Use AI to Write A Killer Subject Line

-5-

SENDINBLUE.COM -- 4 Optin A/B Tests You Need to Do to Increase Subscribers

Recommended Reading - Automation & Behavioral Marketing

Our recommendations this week:

-1-

SENDINBLUE.COM -- 4 Easy Steps to Creating A Successful Drip Campaign

-2-

SENDGRID.COM -- How to Send the Perfect Welcome Email

-3-

SLEEKNOTE.COM -- Behavioral Marketing 101: the 3 Best Personalization Tactics You Haven't Tried

-4-

CAMPAIGNMONITOR.COM -- 12 Ways to Intelligently Segment Your Event Email Marketing Data

-5-

SENDINBLUE.COM -- 8 Transactional Email Examples That Improve Customer Relationships

Recommended Reading - Content

Our recommendations this week:

-1-

SHERPABLOG.MARKETINGSHERPA.COM -- Copywriting: Listen to Customers So You Can Speak Their Language

-2-

LITMUS.COM -- Interactive Email for Beginners: 6 Interactive Elements You Can Add to Your Emails Today

-3-

BLOG.DOTMAILER.COM -- Refashion Your Newsletter and Allow Your Brand to Flourish

-4-

CONTENTLY.COM -- 11 Storytelling Lessons That Will Transform Your Content Marketing

-5-

MARKETINGPROFS.COM -- The Retail Email Marketing Tactics Consumers Appreciate Most

Recommended Reading - Content

Our recommendations this week:

-1-

LINKEDIN.COM -- Opened Or Not – Your Email Subject Lines Still Drive Engagement

-2-

LILACHBULLOCK.COM -- 5 Tips to Improve Your Writing (What Writing 600 Blog Posts Has Taught Me)

-3-

NEILPATEL.COM -- The Definitive Guide to Writing A Headline That Doesn't Suck

-4-

MARKETINGPROFS.COM -- Get Your Emails Read: How to Level-Up Your Inbox Game

-5-

DUCTTAPEMARKETING.COM -- 3 Steps to Create Content That Turns Readers Into Subscribers Like Clockwork