Recommended Reading - Lead Generation, Audiences and Deliverability

This week, who's on your list and how do you make sure that can actually reach them? Taking a look at Lead Generation, Audiences and Deliverability.

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BLOG.AWEBER.COM -- 22 Brilliant Lead Magnets That Will Inspire You to Grow Your Email List Right Now

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CAMPAIGNMONITOR.COM -- 3 Lead Generation Tactics to Increase Your Conversion Rates

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LITMUS.COM -- The Root Cause of Poor Email Deliverability: Webinar Recording + Q&A

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LITMUS.COM -- The Ultimate Guide to List-Unsubscribe

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BLOG.DOTMAILER.COM -- The Truth About Purchased Lists

Recommended Reading - Marketing Automation

This week we dive into Marketing Automation - crafting solutions that run all by themselves, serving your customer needs and making you money.

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BLOG.BENCHMARKEMAIL.COM -- What is Marketing Automation?

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SENDINBLUE.COM -- Marketing Automation for Small Business: 7 Workflows to Save You Time and Money

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BLOG.BENCHMARKEMAIL.COM -- Using Goal Based Lists For Marketing Automation

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BLOG.BENCHMARKEMAIL.COM -- 11 Email Marketing Workflows to Upgrade Marketing Automation

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MARKETINGINSIDERGROUP.COM -- Top 8 Mistakes People Make with Marketing Automation

Recommended Reading - Beyond Email

This week, we're looking beyond email for other great thought leadership to help your business:

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SHERPABLOG.MARKETINGSHERPA.COM -- The customer is always right … but not always right for your company

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SENDINBLUE.COM -- 5 Simple Event Marketing Tips Guaranteed to Increase Brand Engagement

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ADDTHIS.COM -- 5 Simple Ways to Boost Traffic to Your Blog

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BLOG.BENCHMARKEMAIL.COM -- How To Use Your Email List To Create Facebook Ads That Deliver

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TEDRUBIN.COM -- Why Employee Disengagement Correlates with Poor Customer Experience

Recommended Reading - 2018

To kick things off, here's some great predictions and recommendations for the new year. Normally we'll bring you five a week, but too much good stuff this week.

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250OK.COM -- Email Year in Review: 2017

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EMAILEXPERIENCE.ORG -- 5 Trends and Learnings From 2017

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TARGETMARKETINGMAG.COM -- Revamp Your Email Marketing in 2018

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CAMPAIGNMONITOR.COM -- 2018 Email Marketing Predictions

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CMSWIRE.COM -- 7 Content Marketing Trends for 2018

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MOVABLEINK.COM -- 8 New Year's Resolutions for Email Marketers in 2018

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BLOG.GETRESPONSE.COM -- Why Your Inbound and Outbound Marketing Efforts Will Merge in 2018

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FRESHMAIL.COM -- Email Marketing Trends 2018

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MARKETINGLAND.COM -- Message to Email Marketers: Show Me Something Different in 2018

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SENDINBLUE.COM -- 2018 Ecommerce Marketing Calendar

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TAXIFOREMAIL.COM -- 11 Email Expert Predictions for 2018

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TRENDLINEINTERACTIVE.COM -- A Beginning of Year Email Audit Checklist

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MARKETINGLAND.COM -- Here's What You Need to Know for Email Marketing Success in 2018

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PURE360.COM -- Top Customer Experience Trends to Watch in 2018

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SENDINBLUE.COM -- 5 Effective Email List Cleaning Strategies for 2018

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SENDINBLUE.COM -- 6 Reasons to Start Using Marketing Automation in 2018

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TRENDLINEINTERACTIVE.COM -- Make 1 Monumental Change to Transform Your Email Program

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CAMPAIGNMONITOR.COM -- 7 Things to Start, Stop, and Keep Doing with Email Marketing in 2018